Most non-profit organizations know how important sending an acknowledgment letter is after receiving a gift. We dutifully thank them for the recorded gift, list the date and amount, and proceed to inform the donor of the many great works we perform because of the gifts we receive. Some of us even add the ED’s signature as a personal touch. We thank our donors and move on to the next task. But, to truly engage and retain donors, we need to do so much more.
We need to foster an attitude of gratitude and create a culture of thanks-4-giving! Developing a donor-centric gift acknowledgment policy is key to creating and fostering the gratitude that will have our donors feeling appreciated and our board members excited about fundraising – which is a win-win for any organization!
CFRE: 1.0 points
Together we explore how you can move the needle to bring your vision to reality. Step off the hamster wheel for 60-minutes OR two 30-minute sessions each month. Engage in big-picture thinking and practical implementation. Sessions help you stay on track, gain new insight - and ultimately, better fulfill your mission.